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Dum Laga Ke haisha held strongly on monday with collections down very slightly from Day 1 due to multiplex ticket pricing being lower on Monday than Friday.
For this movie Monday had more Footfalls than Friday in multiplexes.
It is likely to have a long run and exhibitors are likely to allot screens to the film in second week.
First day:
1.11 Crore ( Trade Figure)
Second Day Collections:
2.13 Crore ( Trade Figure)
Third Day Collections:
2.85 Crore ( Trade Figure)
YRF has opened this movie in only 769 screens mostly multiplexes and a few single screens. It will only move to more single screens from next week.
Second Day Collections:
2.13 Crore ( Trade Figure)
Third Day Collections:
2.85 Crore ( Trade Figure)
YRF has opened this movie in only 769 screens mostly multiplexes and a few single screens. It will only move to more single screens from next week.
Dum laga ke Hiasha has opened lower than Ab Tak Chappan 2 since it has larger number of screens.
Dum Laga Ke Haisha had good word of mouth and reviews and should improve on weekend to have a chance at the box office.
Dum laga ke Haisha is made on a small budget of 13 Crore inclusive of prints and advertising.
YRF has not done too much marketing for the movie and has been relying on reviews and digital marketing to do business.
Ayushman's last few films had failed to do well and hence this movie is important for him
It needs to do a business of 15 crores to cover all its costs.
Dum laga ke Haisha Box Office Collection Full Movie
Sunday, 1 March 2015
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